GENENTECH

DIGITAL TWIN VIRTUAL INFUSION CENTRE

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THE OPPORTUNITY

Genentech, a multinational pharmaceutical company, required a metaverse digital twin environment for a medical treatment infusion centre. The crucial benefit of this type of digital twin is to reassure nervous patients, to know what to expect before they attend the actual venue.

THE SOLUTION

Using reference materials both supplied by the client and through research, iCreate modelled three connected immersive virtual room spaces with the brief specifying that they should be true to how they would be in real life, using textures and materials for a calm relaxing and comfortable space. Information points were introduced throughout the space in the form of audio-video screens, and 3D models demonstrating procedural equipment used.

Visit the metaverse space on Spatial.io here